• Jumpstart Drops Static Banners

    Out with the old, in with the new, as the cliche goes. At least for the local advertising sales division of Jumpstart Digital Marketing, which recently stopped selling static banner ads to local auto dealers. Instead, the Jumpstart is recommending Point Roll rich media ads to their auto clients. ...Read the whole story

  • From Harvard to Hollywood -- Buzz Is the Answer

    In addition to the millions generated from product placement fees, the producers of the Fox hit "American Idol" have followed the 'insider' Hollywood formula for increasing box office sales. ...Read the whole story

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