Friday, March 28, 2003
  • Jumpstart Drops Static Banners

    Out with the old, in with the new, as the cliche goes. At least for the local advertising sales division of Jumpstart Digital Marketing, which recently stopped selling static banner ads to local auto dealers. Instead, the Jumpstart is recommending Point Roll rich media ads to their auto clients. ...Read the whole story

  • From Harvard to Hollywood -- Buzz Is the Answer

    In addition to the millions generated from product placement fees, the producers of the Fox hit "American Idol" have followed the 'insider' Hollywood formula for increasing box office sales. ...Read the whole story

When Network TV Is Not An Option, Think Internet

Apparently concerned with being associated with war coverage, last week, Toyota announced plans to pull its ads off network TV. There has been speculation in the press that other automakers could follow. ...More