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Unicast Intros Full-Screen
After Unicast took its core Superstitial brand to full-screen size yesterday, the company still feels there's room to grow on the technology side. ...Read the whole story
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Rich Media Has An Impact On Conversion
DoubleClick Inc. on Monday announced results of its Q1 2003 Ad Serving Trend Report, which reveals that rich media continues to increase in usage, with 28% of all ads served being rich media formats, compared to 17.3% in Q1 2002. ...Read the whole story
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The Defining Trait of Tradition
The defining trait of traditional media has always been the fact that some "editor" somewhere put together various elements of content and served it all ... ...More
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