• VeriSign To Participate In Cross Media Optimization Study by Masha Geller

    What percentage of an advertiser's media budget should be spent online? Asnwering that very question is what the IAB has been working on with its ongoing Cross Media Optimization Study (XMOS) and based on previously collected data that number ranges from 10-15%. That's for Business-to-Consumer marketers. What about Business-to-Business? The online world is about to find out. ...Read the whole story

  • Killer Oldies Joins Arbitron's Internet Broadcast Ratings by Newswire Report

    Internet radio is picking up speed. Killer Oldies has recently Arbitron's Internet Broadcast Ratings and is already ranked as the number 12 individual Internet radio station with 101,549 hours of Total Time Spent Listening (TTSL) for the week of April 28. ...Read the whole story

Follow MediaPost