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Brands Welcome In New eBay Deal
eBay is launching a new points-based member program designed to give consumers more currency on its site. However, the company is also positioning the move as a way for brand marketers to better access its community of 69 million users. ...Read the whole story
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Confessions from Cyberslackers
Based on existing research we know exactly how people use the Internet at work. We know which sites they visit, when, and for how long, but we still know very little about their email usage habits, not counting the abounding spam studies. To remedy the situation, at the meeting of the American Marketing Association in Richmond, members were surveyed on Internet and email practices. ...Read the whole story
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Online Shopping Decisions Significantly Impacted By Enhanced Security
A new U.S. consumer study from MasterCard International has revealed that enhanced security features are key motivators influencing future online purchasing on retailers' websites. ...Read the whole story
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