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Ad:Tech Day 2: Technology and Innovation
Google may have set the tone for the second day of the Ad:Tech conference in San Francisco with its breakfast forum that focused on supercharging online marketing campaigns with search, but the star of the day was bob DeSena, Director of Relationship Marketing at Masterfoods USA. ...Read the whole story
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New Play-Ad Concept Ready For Launch
Getting consumers to respond to streamed ads remains the Holy Grail for Internet marketers. But if Don Findlay is right, viewers will happily flock to PlayTheAds.com, a soon-to-launch venture that will offer them the chance to win cash prizes in exchange for watching and commenting on ads. ...Read the whole story
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