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Is Rich Media Worth It?
At the ESOMAR and ARF Worldwide Audience Measurement Conference in LA last week, Neilson/NetRatings and Dynamic Logic partnered to present the results of a study which attempted to evaluate the branding and cost effectiveness of rich media in online advertising. ...Read the whole story
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DoubleClick Inks eBay
DoubleClick has cemented a multi-year deal to become eBay's primary online ad management coordinator, the company announced yesterday. ...Read the whole story
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