Wednesday, June 25, 2003
  • Is Rich Media Worth It?

    At the ESOMAR and ARF Worldwide Audience Measurement Conference in LA last week, Neilson/NetRatings and Dynamic Logic partnered to present the results of a study which attempted to evaluate the branding and cost effectiveness of rich media in online advertising. ...Read the whole story

  • DoubleClick Inks eBay

    DoubleClick has cemented a multi-year deal to become eBay's primary online ad management coordinator, the company announced yesterday. ...Read the whole story