• Online Planning Tools Come of Age by David Ward

    With online still only getting on average one to three percent of media dollars - even in an integrated advertising campaign - you might think that the prospects for Internet marketing have changed little since the dot.com collapse of a few year ago. But a lot has been going on just under the radar. ...Read the whole story

  • Rich Media and Larger Ad Units Maintain Growth Levels by Newswire Report

    DoubleClick Inc. on Wednesday announced results of its Q2 2003 Ad Serving Trend Report, which reveals that rich media usage continues to grow quarter by quarter, while larger ads have surpassed the smaller options in popularity. ...Read the whole story

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