Shortly after the announcement of Yahoo's plans to purchase Overture last month, industry experts agreed that while the acquisition is a step in the right direction for the online search industry as a whole, one company may end up an outsider. Various predictions that San Francisco-based LookSmart would not fare well in the long term if MSN - the company's biggest client - decided to look elsewhere for search services, may just come true. ...Read the whole story
24/7 Real Media, Inc. last week announced that it received U.S. Patent No. 6,601,041 ('041), which broadly covers methods for delivering sequenced advertisements over communications networks such as the Internet, interactive television and mobile telephony. ...Read the whole story
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