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East, West Coasts Boast Most Online
With an overall penetration of 59% of U.S. households, the Internet clearly is a national medium, but new research reveals it is national the way the cable TV marketplace is: it has a nationwide footprint with marked differences in penetration on a market by market basis. ...Read the whole story
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Online Advertising is Fighting Back Off the Ropes, Part II
The second of a two-part story on how search and rich media have fueled the ad comeback of 2003. ...Read the whole story
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