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CNET: Familiar Format with a New Name
"Imitation is the finest form of flattery," said Scot McLernon, EVP of CBS MarketWatch, about CNET's introduction of its latest ad format - the "Interactive Archway" - on the front door of its CNET News.com website. ...Read the whole story
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Half-Page Ads Go B-to-B
Penton Media Inc.'s Windows & .NET Magazine Network announced on Friday that they have begun running an ad campaign for one of their major advertisers, Microsoft, utilizing half-page ad units on the Web, the first B-to-B online publication to do so. ...Read the whole story
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