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Yahoo! Enters Increasingly Crowded Comparison-Shopping Market
Yahoo continues to blur the line between search and shopping. The Sunnyvale, CA-based company on Tuesday rolled out a new search engine featuring integrated e-commerce functionality. ...Read the whole story
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Associations To Issue New Interactive Measurement Guidelines
The Media Rating Council (MRC), the American Association of Advertising Agencies (AAAA), and the Interactive Advertising Bureau (IAB), today announced their collaboration on the issuance of new, more detailed guidelines for interactive advertising campaign measurement. ...Read the whole story
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