• Arianna Goes Online with Klipmart Video Ads by Masha Geller

    New York may be the top DMA, but California has certainly grabbed its share of interactive headlines in the last week. The spam bill Gov. Davis just signed into law last week may have made the state seem too restrictive of things interactive to some, but Arianna Huffington is opening other doors. ...Read the whole story

  • Rich Media: White Knight or Only the Beginning? by Larry Dobrow

    Rich media, with its television-like vitality, may be considered online advertising's white knight in some quarters. But despite tentative steps in the right direction, panelists at MediaPost's Forecast 2004 last Thursday acknowledged that rich media ad mavens have barely tapped the potential of the format - and won't fully do so until publishers, marketers and agencies are able to sort through a host of issues currently inhibiting its growth. ...Read the whole story

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