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Next Generation Email Manager Proves Effective Spam Solution, Requires Response From Marketers
A new generation of email management technologies is giving consumers greater control than ever over the commercial messages they opt to read and the email marketing community will need to pay close attention. Unlike earlier generations of so-called spam filters, the new anti-spam systems automatically sort email messages after forcing senders to respond to a challenge message before allowing their message to pass through to a user's inbox. ...Read the whole story
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Web Campaign '04: Politicos Embrace Search, Adapt TV Spots To Broadband Video
The Internet has yet to be considered a critical medium for political ads, but that's beginning to change as politicos embrace search marketing and begin adapting TV commercials to broadband video. So far, Howard Dean is winning the online race. ...Read the whole story
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Sales Climb As Response Rates Fall For Direct Media, Email Generates Best ROI
The good news coming out of the direct marketing industry is that traditional and interactive marketing revenues and profits have begun to recover from the industry slowdown of the past two years. The bad news is that lead generation and traffic generation have begun to falter, though email marketing continues to distance itself from all other response media in terms of marketing returns. ...Read the whole story
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