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Avenue A Hints At Breakthrough On Offline Results
The parent company of Avenue A and iFrontier Wednesday said it would soon announce what it claimed was the first proof that an online advertising campaign can drive sales offline. ...Read the whole story
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Industry Group Splits With Madison Avenue Over Meaning Of Spam, New Guidelines Actually Define It
The Interactive Advertising Bureau, the Network Advertising Initiative's Email Service Provider Coalition and privacy-seal provider TRUSTe Wednesday became the latest groups to formally weigh in with a set of commercial email guidelines, issuing a joint email marketing pledge that affirms their commitment to sending only legitimate missives. ...Read the whole story
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Digital Publishers Push Boundaries Of Print: Woo Young Newspaper Downloaders, Bring Rich Media To Magazines
Newsstand Inc. and Zinio Systems Wednesday unveiled new digital publishing initiatives that are likely to accelerate the migration of printed media to digital formats. ...Read the whole story
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