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DMA Chief Reveals Fed Data, Shows Spam To Be Much Ado About A Relative Few
A top ranking industry executive Thursday revealed federal law enforcement data indicating the vast majority of spam emanates from as few as 200 spammers. ...Read the whole story
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Email Marketers Greet Spam Bill With A Yawn, But Deem It A Noble Effort
In the wake of Wednesday's Senate passage of an anti-spam bill, interactive marketers responded with a resounding "so what?" But even the most cynical among them acknowledged the bill is at least a tentative first step in the right direction. ...Read the whole story
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Generation Why: Because Millennials Reflect Changes In Media Behavior
Generation Y has proven a tough nut to crack for marketers. Not only are members of this generation typically skeptical of marketing, but their attitudes and behaviors run contrary to Generation X, and even more so to the Baby Boomer mindset. ...Read the whole story
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