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Report Finds Rich Media 'Ascendant,' Even If Ad Impact Is 'Latent'
At more than a third of all online ad impressions served, rich media is on pace to become the online advertising standard, even if its effects are not always so apparent. Those are the top line findings of a report scheduled to be released today by ad serving giant DoubleClick. ...Read the whole story
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Blogs Emerge As Hot New Ad Medium, Albeit With Trepidation
When popular new media formats emerge it usually doesn't take long for advertising to follow, so it's not surprising that the rapid proliferation of blogs -- online's niche media format du jour -- are fueling a new form of online advertising. ...Read the whole story
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