• Power Bunch: Media Tech Purveyors Explore Advertising, Control And The New Consumer by Ross Fadner

    If there was any doubt that the economic model of advertising has shifted from one of static media-based intrusiveness to one of dynamic media-based engagement, it seemed to be laid to rest Monday night by some interactive media leaders and by some new consumer research showing that if Madison Avenue doesn't embrace the shift, consumers will. ...Read the whole story

  • Stop The Presses: Readers Of E-Editions Are Avid Online Users -- And They Still Use Print by Ross Fadner

    They're some of the most avid users of online media and they also account for some of the Web's most desirable demographics, but what makes this user segment so unique is they're using the Internet to access print media - specifically, electronic editions of newspapers and magazines. In a first of its kind study released Monday by Nielsen//NetRatings, users of so-called e-editions of print publications are shown to be more affluent, better educated and heavier users of the Internet than the average online user. ...Read the whole story

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