-
Pol Vaulting: Consumer Online Marketing Pros Leap Into Politics
Following the success of Arnold Schwarzenegger's email marketing campaign and the increased and perhaps over-hyped displacement of traditional media's advertising effectiveness, a group of well known online marketing veterans Thursday announced a new consulting firm to work directly with advocacy groups and political campaigns on developing and executing interactive strategies. ...Read the whole story
-
At Yahoo! Creative Summit, A Plaintive Plea For Media
The speakers at Thursday's Yahoo! Summit Series event in New York, dubbed "The New Creative Revolution," were given free reign to talk about whatever they wanted, so long as it touched peripherally on the creative side of the ad business. The result? A freewheeling, often boisterous, occasionally profane survey of the past and present creative landscape. ...Read the whole story
-
Modem Media Reports Lower Billings, Projects 2004 Upturn
Third-quarter revenues fell at Modem Media but the interactive agency said it was upbeat about prospects for the New Year. ...Read the whole story
Recent Most Read Stories
- Yahoo To Ramp 'Native' Ads On Tumblr
- LikeableAds.com Launches, With Focus On Social Media Ads
- Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It
- Gigya Improves Marketing, Adds 21 Social, Tech Partners
- Gmail Hangouts Disable Google Voice
- Google+ Needs Android To Climb Out Of Experimental Phase
- Future of Social, Digital Shops In Doubt
- Experience Trumps Device: Adaptive Engagement In An Omnichannel World
- Digital Boost: Ziff Davis Acquires NetShelter
- Ad Council Launches Digital Platform
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
