• The Missing Keyword Of Search Engine Marketing: Multimedia by Kate Kaye

    The amount of money spent on keyword search during the second quarter of this year was more than threefold that spent during the second quarter of 2002, but even with that explosive growth, search marketing is still focused almost entirely on text-based content alone. Despite a corresponding increase in streaming media content, search engine marketers and marketing firms have yet to embrace multimedia search. ...Read the whole story

  • MP3.com Users Face The Music: Fate Of Recording Artists Portal Is Up In The Air by Ross Fadner

    The sale of music download service MP3.com to CNET Networks by Vivendi is the latest installment in a new economy saga filled with crashing market values and shifting financial models. At its peak, MP3.com was worth $7 billion during the pre-bubble Internet stock run-up. A few years later, the music Web portal was hit with a barrage of lawsuits for illegal downloading, resulting in its takeover by one of the plaintiffs, Vivendi, for $372 million on cash and stock. ...Read the whole story

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