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Spending Bubbles Again Among Top Publishers, But This Time, 'It's Different'
In another sign that online advertising is back or strongly on its way, a survey released Thursday has found high double-digit growth in advertising revenues among members of the Online Publishers Association. ...Read the whole story
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Old Is New For Online User Base
For marketers looking to reach mature consumers, the Internet probably wouldn't be the first thing to come to mind. And why would it? Online media got its initial traction with the younger set and older consumers are still perceived as being heavy users of TV and print media. All that may have been true, but a new report may go a long way toward changing those impressions. ...Read the whole story
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AOL Adopts Macro View Of Instant Messaging, Deal Enables Flash
From multimedia search to multimedia messaging, it's been a big week for America Online. On Thursday, the Time Warner unit announced a strategic partnership with Macromedia that will result in a Flash-enabled AOL Instant Messenger. ...Read the whole story
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