Wednesday, December 17, 2003
  • Kanoodle Nets Sprinks Team, Hopes To Emerge From Obscurity

    With today's news that the company has secured an additional round of financing and hired a trio of top execs from online ad innovator Sprinks, Kanoodle.com hopes to emerge from its status as "the biggest search engine you've never heard of." ...Read the whole story

  • If It's Tuesday, They Must Be Sending: Study Finds It's Heaviest Email Marketing Day Of The Week - But Is Anyone Opening Them

    Tuesday is the most popular day for companies to send emails to users, but it is Wednesday that most recipients actually open them. Those are among the seemingly logical conclusions of the Delivery Trends Report, the first in what is expected to be a quarterly series of email marketing reports from EmailLabs. ...Read the whole story

  • Report Melts Notions Of An Online Melting Pot

    Analysts frequently discuss the Internet as if it was one homogenous user base, but new research points to some marked differences in both penetration and online user behavior between U.S. minority groups and the general online population. African Americans and Hispanic Americans, for example, index well below Anglo Americans in terms of Internet access, while Asian Americans skew much higher. The report, released Tuesday by Forrester Research, finds the trends are driven more by household economics and education levels than by a desire to utilize online media. ...Read the whole story

  • With A Jolly Good Rate Of Online Ad Growth, U.K. Outpaces The U.S.

    While online ad spending is rebounding in the United States, its relatively robust 15-20 percent rate of growth in 2003 is nothing compared to projections for at least one other major industrialized market. With 2003 online ad spending up 85 percent through the first half of the year, the U.K. Web advertising marketplace is on a pace to grow more than four times that of the United States, according to estimates released by the Interactive Advertising Bureau UK. ...Read the whole story