• 24/7 Reorganizes Media, Technology Group, Hopes to Facilitate 'One-Stop Shopping' by Larry Dobrow

    Online marketing giant 24/7 Real Media has shuffled the upper ranks of its tech sales team, giving additional responsibility to well-regarded media honcho David Hills and poaching Jim Alla from IDG. Hills, currently the company's president, Media Solutions, adds technology sales in North America to his oversight, while Alla will be his first deputy as senior vice president, technology sales. ...Read the whole story

  • Nielsen//NetRatings Continues Buying Spree, Acquires RedSheriff by Paul Gough

    Nielsen//NetRatings continues to solidify its Web market measurement dominance. On Monday, the online researcher said it bought a majority stake in Internet audience measurement company RedSheriff. ...Read the whole story

  • Hoping To Book More Business, Google Muscles Into Amazon's Turf by Ross Fadner

    Google Inc. is in the midst of developing a service that lets prospective book buyers search for the actual text contained in book excerpts. So if a user had a favorite line from Shakespeare - say "(Life) is a tale told by an idiot, full of sound and fury, signifying nothing" - but did not know which play the lines are from, the Google search would ostensibly refer the user to Macbeth, and then to online retailers who sell it. ...Read the whole story

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