• System Actually Uses Pop Blockers To Launch Ads, Not Block Them by Paul Gough

    A California company this week plans to unveil a new way for advertisers and Web publishers to serve an impression to Internet users who have pop-up blockers on their computer. The so-called "Popstitial' doesn't defeat pop blockers, but detects when they are being used and serves up new ads in their place. ...Read the whole story

  • Developer Goes To The Video, Creates No-Hassle, No-Download TV Spots For The Web by Joe Mandese

    In a move that could dramatically accelerate the migration of TV advertising to the Internet, Unicast Tuesday will unveil a new format that is capable of rendering conventional 30-second TV spots online with hardly any of the excruciatingly long download times or bandwidth required of streaming video formats. The announcement will include plans by major marketers such as AT&T, Honda, McDonald's, Pepsi, Vonage and Warner Bros. to participate in a six-week, "pre-paid beta" launch of Unicast's new so-called "Video Commercial" on a wide range of ad-supported sites. ...Read the whole story

  • Marketers: Broader Acceptance, Bigger Budgeting Plans For Interactive by Larry Dobrow

    The full array of digital marketing techniques - ranging from simple email campaigns to more sophisticated programs - have surged in overall acceptance among marketing decision-makers, who are planning to increase budgets for such campaigns in 2004. That is the top line finding from a study scheduled to be released today by email marketer Responsys. ...Read the whole story

  • Publishers Begin To Activate Over Active X by Kate Kaye

    With even more consumers poised to begin adopting rich media advertising applications, publishers are just beginning to take steps to address the impact a new glitch-ridden version of Microsoft's Internet Explorer will have on the user experience. ...Read the whole story

  • Consumers Wanted, Experiential Marketing Required by Ross Fadner

    With many on Madison Avenue wringing their hands over implications for conventional forms of advertising, new research suggests a better way into the hearts and minds of many consumers may be live event marketing opportunities, also known as "experiential marketing." New research finds such events may be more influential than either television advertising or direct mail in influencing how women and Gen Y consumers make their purchase decisions. ...Read the whole story

Follow MediaPost