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Pest Control: In A Twist, WeatherBug Lets Users Target Advertisers
WeatherBug, a popular ad-supported desktop PC application, is giving new meaning to the idea of consumer control over advertising. Consumers who have downloaded the desktop application will now be able to choose a single advertiser to sit on their desktops for a month without being interrupted by other offers. ...Read the whole story
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AOL Establishes New Email Protocol, Would Make The Spoof Considerably More Aloof
E-mail forgery, or spoofing, is one of the toughest problems facing Internet providers and anti-spam companies today. Last week, Time Warner's America Online implemented a new authentication protocol in a bid to eradicate spoofing, a widespread practice of spammers worldwide. ...Read the whole story
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