• As Online Biz Charts A Latino Course, AOL Signs Some Charters by Ross Fadner

    Just days after the online advertising industry unveiled a new initiative designed to cultivate the burgeoning U.S. Hispanic marketplace, the Big 3 players--America Online, MSN, and Yahoo!--are rushing to fill the online void for Spanish-speaking Americans. Perhaps the biggest of those initiatives, AOL Latino is already making a bid to establish itself as the market leader. ...Read the whole story

  • Bright Lights, Big Ditty: Golden Globes Prove Big Event -- Online by Tobi Elkin

    The klieg lights from last night's Golden Globe Awards remain aglow, and so do the opportunities for marketers looking to extend the halo of their offline media dollars online. The online audience should be incredibly significant to marketers, considering the numbers of people flocking to the Web for entertainment content, ticketing, and reality TV tie-ins. ...Read the whole story

  • AOL Dials Up Interactive Media, Creative Shops -- And Bigger Budget, Too by Tobi Elkin

    America Online concluded a months-long search for a media and creative agency by splitting duties for its estimated $60 million interactive account between Digitas and Omnicom Group's AtmosphereBBDO unit. The decision, which came on Friday, gives Digitas responsibility for contact strategy and online media buying and planning, and an unspecified creative role. Digitas has worked with AOL on customer retention and on creative for the Internet company's Netscape product line. Atmosphere, which has been AOL's online creative agency, will continue to work in that capacity as well as performing strategic duties. ...Read the whole story

  • CAN-SPAM Compliance Spawns New Cottage Industry by Kate Kaye

    Now that Congress has mandated that email marketers oversee messages with more scrutiny than ever before, the industry could use the help of a few independent third parties. A handful of companies are aiming to fill that need. ...Read the whole story

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