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Coca-Cola Would Like To Teach The World To Download In Perfect Harmony
Coca-Cola Co.'s marketing alliance with Musicmatch, is only the latest deal in a wave of recent activity between fledgling for-pay music download sites and power brands. Coke on Wednesday said its Sprite brand would partner with Musicmatch, though Coke was mum on what the cross-marketing deal will entail. ...Read the whole story
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