• Q&A: Martin Nisenholtz, CEO, New York Times Digital by []

    "[Creative] people need to understand that when they get on the Internet they're talking to a big group of people and they're having an effect, and therefore, the creative messages have to be very powerful," said New York Times Digital CEO Martin Nisenholtz. The Times' digital czar exhorted traditional agency creatives to use their unique talents and bleeding-edge thinking to make emotionally evocative commercials for the Web. ...Read the whole story

  • Estimated Political Web Ad Expenditures Reveal That Money Is Still Miniscule by Kate Kaye

    Political campaign spending for online advertising is "chump change" right now, according to a George Washington University academic who tracks such spending. Campaigns' paltry online spending is surprising, considering the numbers of people who flock to the Web each day for news and information regarding the presidential race and other contests. ...Read the whole story

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