MediaPost Publications - Online Media Daily 02/25/2004

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comScore Media Metrix Marks Major Shifts in Web Usage and Site Dominance Since '96
by Kate Kaye
Days of yore: comScore Media Metrix revisits the Web's olden days, comparing the first online audience measurement data from 1996 to today's data. What … Read the whole story
Consumers Appear to Appreciate Email Marketing
by
A nationwide poll has revealed that consumers who received email communication from retailers during the 2003 holiday season responded favorably, but desired more targeted … Read the whole story