A final report by Dynamic Logic on five advertisers that have used Unicast Communications' new Video Commercial format shows lifts in key brand metrics … Read the whole story

The second installment of iProspect's Search Engine User Attitudes Survey focuses on search abandonment. Among the survey's findings--unemployed users and female users are less … Read the whole story

Eyeblaster today debuts the latest version of its rich media platform with a creative specification database designed to help speed the campaign implementation process. Read the whole story

Fathom Online, a search services provider, and Acceleration, an emarketing services firm, today said they will recommend DoubleClick's SiteAdvance analytics product as a preferred … Read the whole story

Pharmaceutical-related email messages promising too-good-to-be-true physical enhancements account for the largest spam segment at 57 percent in March, according to Clearswift. Read the whole story