Ad technology providers Tacoda, Poindexter, Atlas DMT, and DoubleClick each have different methods for consumer data collection and use. As privacy concerns mount, standards … Read the whole story

Researchers frequently claim the ability to project results of advertising and media campaigns with uncanny accuracy. Now one is putting its money where its … Read the whole story

Nielsen Entertainment announced a plan to track the effectiveness of advertising in console-based video games, so can tools for monitoring messages in online games … Read the whole story