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Google Pulls Trigger On Long-Awaited IPO
At last--Google files for its Initial Public Offering, revealing some interesting data and unusual practices. ...Read the whole story
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The IAB Outlines Pop-Up Ad Recommendations
The Interactive Advertising Bureau outlined guidelines for the use of pop-up and pop-under ad units. The recommended guidelines state that each individual Web user should be exposed to no more than one pop-up or pop-under ad per session, per site. ...Read the whole story
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Earnings Roundup: iVillage, LookSmart, Modem Media: A MediaPost Staff Report
Online industry players iVillage, LookSmart, and Modem Media reported earnings late Thursday; a MediaPost roundup follows. ...Read the whole story
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In the Trenches With Chuck Moran, Manager Of Market Research, BURST! Media
Chuck Moran can pinpoint when Web users are most inclined to buy snack crackers and respond to car lease offers. Moran, manager of market research at BURST! Media, is this week's In the Trenches subject. ...Read the whole story
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