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Vertical Directories Could Drive Local Search Market
Vertical directories are poised for growth, and could be key drivers in growing the local search marketplace, according to a new report by The Kelsey Group. ...Read the whole story
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MSN Butterflies Swarm Broadcast Upfronts
A butterfly invasion greets media strategists attending broadcast upfront presentations, as Microsoft Corp.'s MSN pulls out all the stops to convince them to allocate more money toward online media. ...Read the whole story
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Email Click-Through Rates Rise, According To Bigfoot
The all-important click-through rate for permission-based email campaigns has improved a bit in the first quarter, according to a new study by Bigfoot Interactive. ...Read the whole story
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