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Bluestreak Adds Analytics, 24/7 Gives Kanoodle Analytics A Boost And Enables Behavioral Targeting
Third-party online ad services are adding Web analytics to their product suites as clients demand more granular intelligence. Bluestreak today launches IonView, and 24/7 Real Media injects Kanoodle with an analytics solution. ...Read the whole story
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AdTech-SF Features Programming-Rich Agenda, High-Profile Brands
It's baaaack--the AdTech-San Francisco show, that is--which kicks off today, as organizers expect nearly 5,000 people to hit the 3-day interactive marketing industry showcase. ...Read the whole story
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WSJ Online Study Reveals Internet Revolution Has Reached The Corner Office
Who says the boss is out of touch? A new study by The Wall Street Journal shows that nearly all senior-level executives surveyed use the Internet both at work and at home. And not only are they spending 20 percent more time doing so, they're spending less time with every other medium when it comes to getting the news. ...Read the whole story
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Atlas DMT Launches New Operating Unit, Goes After Big Clients With Go Toast Integration
aQuantive's Atlas DMT has folded its Go Toast search technology into the Atlas product suite. Atlas Search incorporates Go Toast's paid search capabilities. ...Read the whole story
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AOL Touts Music, Sports, And More In Online Ad Campaign
America Online will break an estimated $2 million online ad campaign on June 1 to promote its AOL for Broadband service. The purpose of the campaign is to convince consumers who already have a broadband Internet connection to add AOL's content-rich, feature-packed offering. ...Read the whole story
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