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AOL Music Scores Frito-Lay's Dorito For First View
Frito-Lay's Doritos brand signs on as the exclusive sponsor for AOL Music's First View program. A First View video is live today debuting a video from the Australian band Jet. ...Read the whole story
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Online Political Ad Spending Could Double This Year, Say Political Consultants
Online ad dollars supporting political campaigns could double to around 2 or 3 percent of overall cross-media campaign expenditures, according to political consultants. ...Read the whole story
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Trademark Concerns Loom For Online Brands
Protecting brands is increasingly complicated by the emergence of adware and keyword bidding, according to trademark experts. ...Read the whole story
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