• Honda, Saab Poised To Launch Campaigns With Unicast Video Commercial by Kate Kaye

  Two big auto brands--Honda and Saab--are poised to launch campaigns using the Unicast Video Commercial within a matter of days. The interactive ad tech provider also says it has made the next generation of the Video Commercial widely available. ...Read the whole story

• Quigo Abandons Keywords For Matching Content by Ross Fadner

  Quigo Technologies is tweaking its existing bid model to focus on vertical categories. The firm's new product, AdSonar, is a pay-per-click contextual marketing network that eschews keyword bidding for vertical segments. ...Read the whole story

• Globix To Provide Streaming Web Video Of Democratic, Republican Conventions by Tobi Elkin

  Globix was tapped to provide streaming Web video of the Democratic and Republican National Conventions to the broadcast pool feeds. The 2004 conventions mark the first time Globix has handled feeds for the two organizations. ...Read the whole story

• DDB Worldwide Elevates Freeman
• Ask Jeeves Debuts New Features

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