Two big auto brands--Honda and Saab--are poised to launch campaigns using the Unicast Video Commercial within a matter of days. The interactive ad tech … Read the whole story
In today's Digital Frontiers, Chris Schroeder talks with Brian McAndrews, President-CEO of aQuantive, about emerging trends and hot button issues in the interactive space. Read the whole story
Quigo Technologies is tweaking its existing bid model to focus on vertical categories. The firm's new product, AdSonar, is a pay-per-click contextual marketing network … Read the whole story
Globix was tapped to provide streaming Web video of the Democratic and Republican National Conventions to the broadcast pool feeds. The 2004 conventions mark … Read the whole story