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In the Trenches With Randy Schwartz, Media Director at Reprise Media
Randy Schwartz, media director at Reprise Media, says Google's image ads have the potential to transform the interactive industry. Schwartz, this week's In the Trenches subject, believes that trademark concerns are one of the most divisive issues in the business today. ...Read the whole story
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Power Play: AOL Acquires Advertising.com
AOL's acquisition of Advertising.com for a whopping $435 million should put a sharp arrow in its quiver, as the Time Warner unit looks to leverage the uptick in the online ad sector. ...Read the whole story
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