Starz Encore Group is poised to break an online campaign on July 1 to support its new Starz! Ticket on the Real Movies movie download service. The first phase of the advertising effort will target business travelers via travel sites. ...Read the whole story
The Democrats are ratcheting up the online thunder today, launching the third in a series of upgrades to the Democratic National Committee Web site. Visitors to the DNC site will now be able to input zip codes to find out about Democratic networking and fund-raising events, as well as voter registration services. ...Read the whole story
Startup Amplify has a new software application that makes it easier to create, share, save, and search Web content. A user can create "amps," and share them in blog-like media and virally. ...Read the whole story
Today's MediaDailyNews guest commentary tackles the issue of how to determine whether a behavioral targeting program is working. Omar Tawakol, senior-VP of marketing at Revenue ... ...More
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