Overture Performance Marketing, a unit of Overture Services, Monday unveiled Search Optimizer, a new optimization product designed to capitalize on the rapidly growing market … Read the whole story
Online ad click-through rates remain at a stable low, and advertisers have boosted usage of rich media and large ad formats to grab attention, … Read the whole story
In today's "Search Insider," Schroeder argues that in the season of political conventions, candidates should be spending more of their campaign budget online. Read the whole story
In a move that will determine the company's future use of adware, Verizon Monday unveiled strict new guidelines for using online targeting technologies. Verizon--one … Read the whole story