Thursday, August 19, 2004
  • MSN Quietly Launches New Broadband Video Advertising Platform

    Without the usual PR fanfare that typically surrounds an advertising product launch from a major Internet service provider, MSN this week quietly stepped its MSN Video product out of beta and onto the market for the consideration of prospective broadband video advertisers. ...Read the whole story

  • EarthLink Scores With Virtual Character Ad Starring U.S. Olympic Volleyball Contender

    Last week, eMarketer predicted steady growth for online ad spending. Among the driving factors as reported by MediaDailyNews: more rich media ads as a result of broadband penetration, and the Olympics ad blitz. In a way, a new EarthLink Web campaign acts as a tangible example of the research firm's prognostication. ...Read the whole story

  • Google's A Go: SEC Clears Way, Trading Begins Today

    Shortly after the stock market closed on Wednesday, the Securities and Exchange Commission gave Google the go-ahead to begin selling its shares to the public. New data from Hitwise reflects the tumultuous two-week bidding process, and suggests that despite the ubiquity of Google's IPO, demand steadily waned over time. ...Read the whole story

  • Broadband Breaks 50% Of Mass, Marks A Critical Pass

    More than half (51%) of the American online population accessed the Internet via broadband connections in July--up from only 38 percent in July 2003, according to estimates released Tuesday by Nielsen//NetRatings. The finding represents an important milestone on Madison Avenue, where the 50 percent penetration threshold is deemed a sign of critical mass for a mass medium. ...Read the whole story

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