• AOL Instant Messaging Survey Lights The Way For New Marketing Opportunities by Ross Fadner

    Instant messaging (IM) is now a mainstream communication platform for Web users, according to new data collected by America Online and Opinion Research Corporation, and the new usage figures are prompting the world's largest Internet Service Provider to aggressively market the Instant Messaging client as a unique opportunity for marketers. ...Read the whole story

  • MSN to Pitch Motif by Ross Fadner

    Thirteen months after its official launch, a major portal -- MSN -- has signed on to use DART Motif, DoubleClick's rich media advertising product. According to the MSN Web site, Motif has been added to the list of available third-party, rich media advertising products. The move means MSN's advertisers will be able to choose from in-page, expandable banners, and floating flash ad formats. ...Read the whole story

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