• When The Web Goes Missing, Users Suffer Withdrawal by Kate Kaye

    It's tough enough for some digital disciples to leave behind their PDAs while away on vacation. But imagine life without the Internet. Yahoo! Inc. and media agency OMD asked participants in their "Internet Deprivation Study" to do just that by living without the Internet for two weeks. ...Read the whole story

  • Behavioral Targeting: Wanted by Everyone, Understood By Few by Ross Fadner

    Advertisers have a seemingly insatiable desire for behavioral targeting--at least judging by the rate at which they seek proposals from publishers for the new technology. But do the advertisers understand what they're really asking for? Perhaps not, said executives from both behavioral targeting firms and the publishing industry at this week's IAB/MediaPost Interactive Advertising World conference in New York. ...Read the whole story

  • Behavioral Targeting Firms: Don't Call Us Spyware by Ross Fadner

    Publishers and representatives from behavioral targeting firms voiced their opposition to the practices of adware and spyware companies at this week's IAB/MediaPost Interactive Advertising World conference. ...Read the whole story

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