Monday, September 27, 2004
  • Traditional Agency Creatives Confront Online Challenges

    If the 30-second TV spot is near death, why is the assimilation and integration of new media taking so long? Traditional agency creatives shared their views of online advertising, frustrations with organizational silos, and the slow pace of change during the Interactive Advertising World Conference and Expo. ...Read the whole story

  • Career Sites Lure The Happily Employed As Well As Jobless

    Job listings and career Web sites mainly attract people who are actively seeking work, right? Wrong. More than half of those with jobs visit career- focused Web sites, according to a recently released BURST! Media study. ...Read the whole story

  • Rivals Stake Out Market For Online Video Game Ads

    Two up-and-coming rivals in the new frontier of online video game advertising are poised to capture a portion of the nascent market with new deals. Massive Inc., after generating buzz for its delivery platform at the Electronic Entertainment Expo in May, readies itself for its official system launch this week. The company has already signed third-party game developers Vivendi, Ubisoft, Konami, and Atari. ...Read the whole story

  • Web Surfers Increasingly Skeptical Of Information On Internet

    People are spending more time online than ever before, but-- paradoxically--they seem to put less faith than ever in the information they find on the Web. Only half of the Internet users surveyed in 2003 believed that most or all online information was reliable and accurate, down from a high of 58 percent in 2001. ...Read the whole story