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Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud
Pay-per-click advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honor system. ...Read the whole story
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Psst! Google 'Quiet' Period Over, Positive Predictions Follow
As of Tuesday, the analyst "quiet period" following Google's initial public offering (IPO) is now over. Investment banks are now free to release reports on the company, and several did: all of them were positive. ...Read the whole story
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Online Advertorials Worry Watchdogs
Weather.com's decision earlier this month to start running advertorials for Scott's fertilizer--a first for that site--evidences the growing trend of online content paid for by sponsors, say online media experts. ...Read the whole story
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GOP Finds Religion, Online
Recently, the Republican National Committee has stepped up its efforts to court self-proclaimed evangelical Christians by advertising on religious Web sites. ...Read the whole story
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