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For Third Time, LinkShare Awards, Revokes Suspected Fraudster
For the third time in a row, LinkShare Corporation, one of the Web's largest affiliate networks, awarded and then revoked its $15,000 quarterly prize to a company accused of diverting commissions from other affiliates in the network to itself. ...Read the whole story
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180solutions Finds New Angle: Adware For Video Games
The advertising-supported software provider 180solutions said Wednesday that it acquired Full Armor Studios, a downloadable games development firm, in a cash and stock deal for an undisclosed sum. The acquisition will spawn a new component of the adware provider's Zango software, called Zango Games. Full Armor will continue to publish games under the Zango Games brand. ...Read the whole story
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Consumer Reports Alters Avocation To Ad-Vocation: Teams With Yahoo! Shopping Site
ConsumerReports.org has made it easier for subscribers to buy the electronics it evaluates by linking to a shopping site created and run by Yahoo! ...Read the whole story
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First Ads from ''Creative Connections'' Program Debut On MSN
Ads for the Sharp Aquos flat-screen TV started running this week on the MSN network as part of an initiative to encourage creativity in online advertising. The online media and campaign development resources were provided free for marketers participating in the "Creative Connections" program. ...Read the whole story
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