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Software Answers Contextual/Behavioral Debate: Why Not Both
In an attempt to give marketers ever-more personalized ads, the software developer Adrelief has said it has developed a product that combines contextual advertising with elements of behavioral targeting. ...Read the whole story
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Search Engine Proves Earnings Engine, Google Scores Big In First Quarterly
In its first report since going public, Google, Inc. delivered strong third-quarter earnings Thursday. The Mountain View, Calif. company earned $52 million--up from the year-ago $20 million--on revenue of $806 million for the quarter ending Sept. 30, 2004. That's up 105 percent from $394 million in the third quarter 2003. ...Read the whole story
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Analyze This, And That: WebSideStory Develops Integration Software
Web analytics-engine WebSideStory yesterday launched new software it claims will help its strategic partners better integrate disparate digital marketing applications used to track and analyze Web user behavior. WebSideStory executives hope the software will enable partners like Responsys and Atomz to integrate their applications more quickly. ...Read the whole story
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