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Report: Three out of Four Search Marketers 'Unsophisticated'
Only one-quarter of active search marketers can be classified as sophisticated, according to JupiterResearch's second semiannual search engine marketing survey, unveiled today. ...Read the whole story
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Boston.com To Broaden Video Offerings
The Web site Boston.com by Friday will expand its offerings of broadband streams of election-related news from the New England Cable Network, said Lisa DeSisto, Boston.com's vice president and general manager. ...Read the whole story
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DoubleClick Rolls Out New Rich Media Product
DoubleClick, Inc. Tuesday unveiled a new streaming video feature for DART Motif, its rich media ad-serving product, that will allow marketers to repurpose television commercials as flash-based streaming video within existing rich media formats. ...Read the whole story
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