Online advertising is making significant inroads into the media mix, now accounting for about 8 percent of overall ad spending among major marketers, according … Read the whole story

In a sign of continued consolidation in the Internet Yellow Pages and local search market, regional phone companies SBC Communications Inc. and BellSouth Corp. … Read the whole story

Digital marketing services provider aQuantive, Inc. yesterday reported third-quarter revenue of $46.7 million--up from $15.5 million last year--and net income of $3.5 million, or … Read the whole story