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PointRoll Partners With GSD&M
Rich media provider PointRoll, Inc. plans today to announce a six-month agreement with advertising agency GSD&M, in Austin, Texas, which represents SBC, MasterCard, and the United States Air Force, among others. ...Read the whole story
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Madison Avenue: Video Games Not Yet Advertiser-Friendly
Video game publishers will not be able to keep up with escalating production costs unless marketers increase their sponsorship of games, a panel of media buyers recently told an audience of ad industry professionals at a New York American Marketing Association event. ...Read the whole story
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