High-tech businesses, newer business, and direct mail marketers are the local business segments most likely to buy sponsored search listings, according to a new … Read the whole story

In last week's column I wrote about the need to institutionalize intervention as an effective tool to combat institutionalized inertia, as a means to … Read the whole story

Studies released yesterday by America Online and BURST! Media signal strong e-commerce sales this holiday season. AOL found that consumers who research and/or shop … Read the whole story

Yahoo! stands to benefit from a strong online advertising market and growing international opportunities--but is trading at a premium compared to its peers, concluded … Read the whole story