• Revenue Science Taps Publicis Executive For Board by Ross Fadner

    The behavioral targeting company Revenue Science this morning plans to announce a new addition to its board of directors -- Rishad Tobaccowala, chief innovation officer of global advertising and media conglomerate Publicis Groupe. ...Read the whole story

  • Online Shop Media Contacts Swallows TV/Radio Buyer MPG Direct by Wendy Davis

    The media shop Media Contacts, a division of the Havas-owned Media Planning Group, announced last week that it is absorbing a sibling, the direct response group MPG Direct. Media Contacts focused on purchasing inventory on the Internet, while MPG Direct mostly bought direct response ads on television and radio. Both functions will now be combined in Media Contacts. ...Read the whole story

  • Advertisers Praise Contextual Marketing For Lead Generation, Free Branding by Ross Fadner

    In separate reports, advertisers said they are satisfied with contextual marketing, one of the newer online advertising techniques. Advertisers with Google AdWords and IndustryBrains' IndustryTargets said they are pleased with the returns they're receiving from the respective programs--but for markedly different reasons. ...Read the whole story

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